Analysis of the Performance of Certain Public Communication Campaigns in the Field of Road Safety in Slovenia
Public communication campaigns should alert the addressees to the existence of a social problem and lead to a change of attitudes, knowledge, and behaviour. While some campaigns are greatly echoing within society, are being well accepted, and successfully fulfil their purpose; others are being execu...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2019-05-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/2019-11-1-5 |