The Strategy of Applying Internet Marketing Tools for the B2B Sector

The article is concerned with the problem of using Internet tools in order to achieve marketing goals. The main directions of use of Internet marketing tools by B2B sector enterprises are researched. The status of application of Internet marketing tools on the B2B market in Ukraine is considered. Th...

Full description

Bibliographic Details
Main Authors: Bradulov Pavlo O., Ordynskyi Volodymyr I.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-08-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2020-8_0-pages-251_259.pdf