THE CHANGING LANDSCAPE OF COMPETITIVE INTELLIGENCE: TWO CRITICAL ISSUES INVESTIGATED
Competitive intelligence is evolving. Why? It is the evolving needs of businesses and not the method or technology supporting the gathering and analysis of information that force this continuing evolution. Two changes in competitive intelligence are investigated in this paper: 1) the failure of the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Charles Sturt University
2016-03-01
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| Series: | Salus Journal |
| Subjects: | |
| Online Access: | http://www.salusjournal.com/wp-content/uploads/sites/29/2016/02/McGonagle_Salus_Journal_Volume_4_Number_1_2016_pp_13-24.pdf |