Reflections on government engaging business in planning initiatives for the 2010 FIFA World Cup: a case of a non-host area.
Successful hosting of mega-events requires careful planning. The size and magnitude of the event strengthens the importance of planning and recognising the role played by relevant stakeholders - in this case, business. The significance of planning is largely due to the benefits and costs associated...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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AfricaJournals
2016-07-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_13_vol_5__3_final.pdf |