Marketing culture through locally-grown products: the case of the Fransaskoisie Terroir products

Bibliographic Details
Main Authors: Sylvain Charlebois, Glenn Mackay
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2010-09-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3480/PPM_EN_2010_04_Charlebois.pdf