Comunicar la humanización de la atención hospitalaria: un ejercicio de responsabilidad social en los hospitales de Madrid

• Main Authors: Graciela Lamouret Colom, María Teresa García Nieto
• Format: Article
• Language: English
• Published: Universidad CEU San Pablo 2020-06-01
• Series: Doxa Comunicación
• Subjects: humanisation; hospital communication; social and health responsibility; excellent public relations; healthcare; patient-centred care
• Online Access: https://repositorioinstitucional.ceu.es/bitstream/10637/10836/1/es_m1_stamped.pdf

Humanization is, undoubtedly, a socially responsible commitment for hospitals, an inescapable duty to achieve excellent public relations with patients and their families. Our goal is to learn how the humanization of health care is communicated in four public hospitals in the Community of Madrid, which serve as a qualitative sample, and to explore the perception that healthcare professionals have of it. To this end, we take as our starting point the Plan for the Humanization of Health Care presented by the Consejería de Salud [Regional Ministry of Health] in 2016. The results of the documentary analysis, in-depth interviews with those responsible for humanization in four hospitals and discussion groups with doctors and nurses show that the humanization process is uneven in these hospitals in Madrid, that communication is a fundamental tool to achieve its objectives, and the need to optimize.