Influence of competitive strategies on corporate performance of small and medium enterprises: a case from Nigeria
Purpose. The objectives of the study were to identify whether adoption of cost leadership strategy assist in reducing the cost operation of small and medium enterprises and also to determine the effect of differentiation strategy on the sales turnover of SMEs, Series of questions were asked using th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Eastern European Research and Consulting
2018-09-01
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| Series: | Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | http://are-journal.com/are/article/view/181 |