Sensory marketing in the women's fashion sector: The smell of the shops in Madrid
Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding value to their products and services. Given th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Concepción
2020-12-01
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| Series: | RAN |
| Subjects: | |
| Online Access: | https://revistas.udec.cl/index.php/ran/article/view/3061 |