Sensory marketing in the women's fashion sector: The smell of the shops in Madrid

Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding value to their products and services. Given th...

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Bibliographic Details
Main Authors:	Cristobal Fernandez Muñoz, Felisa Arribas Pérez, Cristina Martín Zapata
Format:	Article
Language:	English
Published:	Universidad de Concepción 2020-12-01
Series:	RAN
Subjects:	marketing sensoring commerce smell fashion
Online Access:	https://revistas.udec.cl/index.php/ran/article/view/3061

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spelling	doaj-3d0873021b9a456888982d85855a9c4a2021-02-02T15:46:25ZengUniversidad de ConcepciónRAN0719-77130719-62452020-12-01713140https://doi.org/10.29393/RAN6-1SMCF20001Sensory marketing in the women's fashion sector: The smell of the shops in MadridCristobal Fernandez Muñoz0https://orcid.org/0000-0002-0201-7741Felisa Arribas Pérez1Cristina Martín Zapata2Universidad ComplutenseUniversidad ComplutenseUniversidad ComplutenseSmell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding value to their products and services. Given the growing importance of scent marketing, our work focuses on studying the use of this technique in three female fashion chain stores in Madrid, Spain, and how it impacts their olfactory environments. Qualitative and quantitative techniques were used to measure the importance and experiences of young women regarding aromas within the stores and in their vicinities.https://revistas.udec.cl/index.php/ran/article/view/3061marketingsensoringcommercesmellfashion
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Cristobal Fernandez Muñoz Felisa Arribas Pérez Cristina Martín Zapata
spellingShingle	Cristobal Fernandez Muñoz Felisa Arribas Pérez Cristina Martín Zapata Sensory marketing in the women's fashion sector: The smell of the shops in Madrid RAN marketing sensoring commerce smell fashion
author_facet	Cristobal Fernandez Muñoz Felisa Arribas Pérez Cristina Martín Zapata
author_sort	Cristobal Fernandez Muñoz
title	Sensory marketing in the women's fashion sector: The smell of the shops in Madrid
title_short	Sensory marketing in the women's fashion sector: The smell of the shops in Madrid
title_full	Sensory marketing in the women's fashion sector: The smell of the shops in Madrid
title_fullStr	Sensory marketing in the women's fashion sector: The smell of the shops in Madrid
title_full_unstemmed	Sensory marketing in the women's fashion sector: The smell of the shops in Madrid
title_sort	sensory marketing in the women's fashion sector: the smell of the shops in madrid
publisher	Universidad de Concepción
series	RAN
issn	0719-7713 0719-6245
publishDate	2020-12-01
description	Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding value to their products and services. Given the growing importance of scent marketing, our work focuses on studying the use of this technique in three female fashion chain stores in Madrid, Spain, and how it impacts their olfactory environments. Qualitative and quantitative techniques were used to measure the importance and experiences of young women regarding aromas within the stores and in their vicinities.
topic	marketing sensoring commerce smell fashion
url	https://revistas.udec.cl/index.php/ran/article/view/3061
work_keys_str_mv	AT cristobalfernandezmunoz sensorymarketinginthewomensfashionsectorthesmelloftheshopsinmadrid AT felisaarribasperez sensorymarketinginthewomensfashionsectorthesmelloftheshopsinmadrid AT cristinamartinzapata sensorymarketinginthewomensfashionsectorthesmelloftheshopsinmadrid
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Sensory marketing in the women's fashion sector: The smell of the shops in Madrid

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