How Blogs and Social Media are Changing Public Relations and the Way it is Practiced

This article reports on a three-year-long international survey of public relations practitioners examining the impact blogs and other social media are having on public relations practice. Findings show these new media are dramatically changing public relations. Results indicate blogs and social m...

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Bibliographic Details
Main Authors: Donald K. Wright, Michelle D. Hinson
Format: Article
Language:English
Published: Insitute for Public Relations 2008-04-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/How-Blogs-and-Social-Media.pdf