Cyberactivism LGBT: an Analysis of the #VoteLGBT Initiative Publications (Brazil)

• Main Authors: John Willian Lopes, Patrícia de Souza Nunes, Maria do Socorro Furtado Veloso
• Format: Article
• Language: English
• Published: Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid 2018-12-01
• Series: Disertaciones
• Subjects: ciberactivismo; facebook; #votelgbt; brasil
• Online Access: https://revistas.urosario.edu.co/index.php/disertaciones/article/view/6984

This paper analyzes the content produced by the #Votelgbt cyberactivist campaign,  that emerged throughout the Brazilian election of 2014, in the digital communication networks distributed, aiming at increasing participation and political representation lgbt. The corpus is composed of publications carried out on the social network page Facebook, throughout the first two moments of the campaign (2014 and 2016). From the bardinian content analysis, we conclude that the main intentions of communication used were to raise awareness and convocation (call to action) of voters, reflecting the legitimacy of the agenda and the importance of involvement with the institutional processes of participation.