SMEs’ Purchasing Habits
Although micro companies overpower the small and medium enterprise (SME) segment, generalizations are often with medium size companies, and therefore, there are many unknowns, especially when it comes to its buying behavior. Conformist studies and industry practices assume SMEs to be “normative” or...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2014-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244014536405 |