The distribution of farmer learning videos: Lessons from non-conventional dissemination networks in Benin

The distribution of farmer learning videos: Lessons from non-conventional dissemination networks in Benin

Commercial channels can be non-conventional networks for disseminating agricultural information, especially if farmers are willing to pay for a DVD with learning videos. Using purposive sampling, we selected retailer and involved them in selling videos compiled in a DVD. Inside the jacket of DVD, we...

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Bibliographic Details
Main Authors: Gérard C. Zoundji, Florent Okry, Simplice D. Vodouhê, Jeffery W. Bentley
Format: Article
Language:English
Published: Taylor & Francis Group 2016-12-01
Series:Cogent Food & Agriculture
Subjects:
learning videos
dvd sellers
agro-input dealers
self-directed learning
willingness to pay for information
extension cost-sharing
Online Access:http://dx.doi.org/10.1080/23311932.2016.1277838

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