The cost of a visit to the museum: Analysis of a survey

• Main Authors: Elena Ploşniţa, Tatiana Buianina
• Format: Article
• Language: deu
• Published: National Museum of History of Moldova 2014-12-01
• Series: Tyragetia
• Subjects: Moldova; museum marketing; museum survey
• Online Access: https://www.nationalmuseum.md/en/press_releases/journal_tyragetia/the_cost_of_a_visit_to_the_museum_analysis_of_a_survey/
• ISSN: 1857-0240; 2537-6330

Author of the article “The cost of a visit to the museum: Analysis of a survey” analyzes the results of a survey of visitors conducted from July 26 to August 15, 2012 at three national museums – the National Museum of Ethnography and Natural History, the National Museum of Fine Arts, and the National Museum of History of Moldova, as well as at the Natural and Cultural Reserve “Old Orhei” and the Pushkin House Museum in Chisinau. There has been used a questionnaire consisting of 12 questions. After analyzing the social status and occupation of the respondents, after determination of the reason for visiting the museum, systematization of data on the degree of satisfaction and the views on the entrance fees, the authors of the study concluded that these five museums’ visitors willing to pay for access to the museum from 13 to 28 MDL, but only if this visit can meet their informational and emotional needs. The public requires a high standard of information, a lot of respect from museum staff, a certain atmosphere of relaxation and a treatment that satisfies all expectations. Regardless of social class, occupation, age, way of perceiving the museum institution, and the level of satisfaction, all respondents consider that the price of the entrance ticket should be increased. The survey results show that the museums do not attract tourist groups, indicating that the organizers of tours do not include museums in tourist routes. The authors consider that research to the public should be on the agenda of each museum in order to discover the needs and wishes of their visitors and to meet these requirements as best as possible.