Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market

Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market

Bibliographic Details
Main Authors:	George N. Lodorfos, Kate L. Mulvana, John Temperley
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2006-09-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1750/im_en_2006_03_Lodorfos.pdf

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