Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market

Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market

Bibliographic Details
Main Authors: George N. Lodorfos, Kate L. Mulvana, John Temperley
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2006-09-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1750/im_en_2006_03_Lodorfos.pdf
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spelling doaj-3cb1207470a845059476152e8d1f72fb2020-11-25T02:32:08ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262006-09-01231750Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical MarketGeorge N. LodorfosKate L. MulvanaJohn Temperleyhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1750/im_en_2006_03_Lodorfos.pdf
collection DOAJ
language English
format Article
sources DOAJ
author George N. Lodorfos
Kate L. Mulvana
John Temperley
spellingShingle George N. Lodorfos
Kate L. Mulvana
John Temperley
Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market
Innovative Marketing
author_facet George N. Lodorfos
Kate L. Mulvana
John Temperley
author_sort George N. Lodorfos
title Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market
title_short Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market
title_full Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market
title_fullStr Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market
title_full_unstemmed Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market
title_sort consumer behaviour: experience, price, trust and subjective norms in the otc pharmaceutical market
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2006-09-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1750/im_en_2006_03_Lodorfos.pdf
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AT katelmulvana consumerbehaviourexperiencepricetrustandsubjectivenormsintheotcpharmaceuticalmarket
AT johntemperley consumerbehaviourexperiencepricetrustandsubjectivenormsintheotcpharmaceuticalmarket
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