PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET
Based on some results of a research organized in the county of Bacau on consumers of cosmetics, using the questionnaire, this article analyses a number of issues with regard to consumer behavior, namely: cosmetics brand most commonly purchased by consumers, cosmetics category to which are allocated...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bacău
2014-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Subjects: | |
| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/272 |