Designing a tobacco counter-marketing campaign for African American youth

Designing a tobacco counter-marketing campaign for African American youth

The objectives of this qualitative study were to: a) identify common marketing themes and tactics used by the tobacco industry to entice African Americans (AA's) and youth to initiate and maintain smoking behavior, especially smoking mentholated brands of cigarettes, and b) determine AA youths&...

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Bibliographic Details
Main Authors: Doris M Johnson, Lauren A Wine, Sharon Zack, Eric Zimmer, Judy H Wang, Patricia A Weitzel-O'Neill, Vickie Claflin, Kenneth P Tercyak
Format: Article
Language:English
Published: European Publishing 2008-07-01
Series:Tobacco Induced Diseases
Subjects:
focus group
tobacco control
focus group participant
tobacco industry
tobacco company
Online Access:http://www.journalssystem.com/tid/Designing-a-tobacco-counter-marketing-campaign-for-African-American-youth,65938,0,2.html

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