Market Innovation and Competitive Advantage in Telecommunication Companies in Kenya
Purpose: To survive, organizations must have a competitive advantage in order to stay ahead of the competition. Market innovation has remained the driving force behind most market expansions and stability in the turbulent nature of global economies. This study sought to establish the influence of m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Oles Honchar Dnipro National University
2021-03-01
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| Series: | European Journal of Management Issues |
| Subjects: | |
| Online Access: | https://mi-dnu.dp.ua/index.php/MI/article/view/280 |