| Summary: | Currently, there are many approaches to assessing the competitiveness of tourist sites. However, these approaches mainly consider individual factors, such as the availability of a tourist facility, its safety, content, marketing and many others. In this study, the authors drew attention not to individual factors, but to the final result of the activities of tourist facilities, the competitiveness of which is ensured by the formation of impressions after visiting them. Within the framework of the concept “Economy of impressions”, a methodology for assessing the tourist attractiveness of excursion objects is proposed, an approach to the typology of objects is presented in order to develop an effective development strategy and determine the prospects for their use for tourism purposes. Approbation of the methodology for assessing and typologizing excursion objects was carried out on the example of castle structures in the Kaliningrad region.
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