APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"

APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"

The article describes the characteristics of three basic business development strategies: concentrated growth strategies, integrated growth strategies and diversified growth strategies. The experience of applying the strategy of concentrated growth in the company NIIPP JSC, the methods used by the o...

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Bibliographic Details
Main Authors: A. Sh. Galiullina, V. A. Timofeeva
Format: Article
Language:Russian
Published: Real Economy Publishing House 2020-02-01
Series:Стратегии бизнеса
Subjects:
strategy
niipp
led lamp
map
segment
tender analysis
Online Access:https://www.strategybusiness.ru/jour/article/view/597
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record_format Article
spelling doaj-3bacbf3ffcc044cb922e9a9acff355322021-08-02T09:01:15ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842020-02-0181172110.17747/2311-7184-2020-1-17-21486APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"A. Sh. Galiullina0V. A. Timofeeva1National Research University ITMO, St. PetersburgNational Research University ITMO, St. PetersburgThe article describes the characteristics of three basic business development strategies: concentrated growth strategies, integrated growth strategies and diversified growth strategies. The experience of applying the strategy of concentrated growth in the company NIIPP JSC, the methods used by the organization, as well as the results are described. Particular attention is paid to solving problems of finding new market segments through building a positioning map, as well as finding new distribution channels through tender analysis.https://www.strategybusiness.ru/jour/article/view/597strategyniippled lampmapsegmenttender analysis
collection DOAJ
language Russian
format Article
sources DOAJ
author A. Sh. Galiullina
V. A. Timofeeva
spellingShingle A. Sh. Galiullina
V. A. Timofeeva
APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"
Стратегии бизнеса
strategy
niipp
led lamp
map
segment
tender analysis
author_facet A. Sh. Galiullina
V. A. Timofeeva
author_sort A. Sh. Galiullina
title APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"
title_short APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"
title_full APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"
title_fullStr APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"
title_full_unstemmed APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"
title_sort application of concentrated growth strategy on the example of jsc "niipp"
publisher Real Economy Publishing House
series Стратегии бизнеса
issn 2311-7184
publishDate 2020-02-01
description The article describes the characteristics of three basic business development strategies: concentrated growth strategies, integrated growth strategies and diversified growth strategies. The experience of applying the strategy of concentrated growth in the company NIIPP JSC, the methods used by the organization, as well as the results are described. Particular attention is paid to solving problems of finding new market segments through building a positioning map, as well as finding new distribution channels through tender analysis.
topic strategy
niipp
led lamp
map
segment
tender analysis
url https://www.strategybusiness.ru/jour/article/view/597
work_keys_str_mv AT ashgaliullina applicationofconcentratedgrowthstrategyontheexampleofjscniipp
AT vatimofeeva applicationofconcentratedgrowthstrategyontheexampleofjscniipp
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