Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy

Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy

In the face of drugs advertising, what can we do? Is Direct-to-Consumer Advertising (DTCA) designed to be beneficial by objectively presenting a product or are they rather seeking to convince us that their product is patently good? Through this song, the goal is to live the experience of a patient w...

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Bibliographic Details
Main Author: Bélisle-Pipon, Jean-Christophe
Format: Article
Language:English
Published: BioéthiqueOnline 2016-10-01
Series:BioéthiqueOnline
Subjects:
advertising
art-based knowledge transfer
direct-to-consumer
drug familiarization
information
marketing campaign
pharmaceutical industry
prescription drugs
song
therapeutic misconception
Online Access:http://bioethiqueonline.ca/5/35
Description
Summary:In the face of drugs advertising, what can we do? Is Direct-to-Consumer Advertising (DTCA) designed to be beneficial by objectively presenting a product or are they rather seeking to convince us that their product is patently good? Through this song, the goal is to live the experience of a patient who is subject to drug advertising, by integrating into the stanzas the main ethical issues raised by advertising.
ISSN:1923-2799

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