Viral advertising: Communication through infections

Viral advertising: Communication through infections

Bibliographic Details
Main Author:	Mònika Jiménez Morales
Format:	Article
Language:	English
Published:	Universitat Pompeu Fabra 2008-01-01
Series:	Hipertext.net
Online Access:	http://raco.cat/index.php/Hipertext/article/view/131955

Similar Items

DYNAMICS OF VIRAL ADVERTISING
by: Ayşe Binay KURULTAY
Published: (2012-04-01)

Integrated Marketing Communications in Advertising
by: Ayerra, Raquel, et al.
Published: (2007)

Publicidad viral: La comunicación por contagio
by: Mònika Jiménez Morales
Published: (2008-01-01)

Soft Drinks and Sugar-Sweetened Beverages Advertising in Spain: Correlation between Nutritional Values and Advertising Discursive Strategies
by: Mireia Montaña Blasco, et al.
Published: (2020-03-01)

The Study on Communicative Effects of Design Through Metaphorical Advertisements
by: Yu-Tsung Ouyang, et al.

The Effect of Socialization and Maven Characteristics on Viral Advertising
by: Petrescu Maria
Published: (2018-06-01)

Corporate social responsibility communication : presentation through print advertisements
by: Farache Aureliano Da Silva, Francisca
Published: (2011)

The Influences of Advertising Appeal and Native Advertising Form on Advertising Communication Effect
by: Chen,Yan-Jing, et al.
Published: (2017)

Context, text and reader : understanding communications technology through television advertisements
by: Plowright, David
Published: (1991)

Effects of Viral Video Characteristics on The Share Ability of the Advertisement
by: AntoineAUBISSE, et al.
Published: (2017)

Evaluating the Effectiveness of Viral Advertising Using Experimental Design
by: Mehrdad Madhoshi, et al.
Published: (2013-09-01)

A study on the advertising communication effectiveness of virtual advertising
by: Shih-Hung Huang, et al.
Published: (2004)

The Effects of Message Involvement,Advertiser Credibility and Advertising Appeals on Advertising Communication Effectiveness
by: LEE, Kun Yuan, et al.
Published: (1996)

Key Features of Political Advertising as an Independent Type of Advertising Communication
by: Svetlana Anatolyevna Chubay
Published: (2015-09-01)

The influence of advertising appeals on viral advertising, brand awareness, and purchase intention: The moderator role of hedonic personality
by: Wisnu Prajogo, et al.
Published: (2020-03-01)

Chapter Designing for viral infection awareness through PLAYMUTATION
Published: (2023)

Communication’s functions in advertising speech
by: Ionela Mihaela GAFENCU - BÂNDIUL
Published: (2008-01-01)

COMMUNICATION AS A TOOL IN ADVERTISING
by: IASMINA PAUNCHICI
Published: (2008-05-01)

Model of Advertising Communication in Sport
by: Stevo Popović, et al.
Published: (2016-02-01)

Advertising Communication in Electronic Discourse
by: Gayane Muradyan
Published: (2007-10-01)

The study of internet advertising communication
by: Lin, Elton, et al.

Viral Dissemination of Content in Advertising: Emotional Factors to Reach Consumers
by: Alberto Dafonte-Gómez, et al.
Published: (2020-01-01)

The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry
Published: (2007-01-01)

The Influence of Spokesperson’s Persuasive and Advertising Appeal to The Advertisement Communication Effects－the Moderate Effect of Advertising Involvement
by: Ming-Chih Hsu, et al.
Published: (2010)

Drosophila Adaptation to Viral Infection through Defensive Symbiont Evolution.
by: Vitor G Faria, et al.
Published: (2016-09-01)

Virality in Social Media Advertising: A Case Study in Bandung Tourism
by: Riefky Amarullah Romadhoni, et al.
Published: (2019-12-01)

Comedic Viral Videos on YouTube: New Advertising in Digital Era
by: TRAN,THANH-NHAN, et al.
Published: (2019)

The Effect of Incongruity in Viral Advertising Design on Digital Recipient Engagement Levels
by: Tamer Abdel Latif, et al.
Published: (2020-01-01)

Advertising as subculture of global communicative space
by: M U Ulyanova
Published: (2013-12-01)

The suggestion in advertising: features of communicative mechanism
by: Galina A. Miroshnichenko
Published: (2019-12-01)

Cross-Cultural Communication in Advertising Aspect
by: A S Mamontov, et al.
Published: (2013-12-01)

Communication and Advertising in the Sphere of Social Imaginary
by: Mirela Arsith
Published: (2015-06-01)

Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral
by: Yentl Knossenburg, et al.
Published: (2016-12-01)

Digital advertising in cross-channel communications
by: A. V. Mordovin, et al.
Published: (2018-03-01)

Contemporary Advertising and Mass Communications Theories
by: Diogo Rógora Kawano, et al.
Published: (2008-08-01)

Poetry and advertising analysis of communication principles
by: Christidis, Tania
Published: (1999)

The Influence of Logistic Thinking on Advertisement Communication
by: Chia-Hua Lin, et al.

The Effects of Personification on Metaphor Advertisement Communication
by: Szu-Hua Wang, et al.
Published: (2013)

Leiss ym.: Social Communication in Advertising
by: Juha Panula
Published: (1987-09-01)

Presence and strategic use of the Mediterranean Diet in food marketing: Analysis and association of nutritional values and advertising claims from 2011 to 2020
by: Mònika Jiménez-Morales, et al.
Published: (2021-08-01)