| Summary: | Businesses are believed to be partly responsible for upsetting the balance of local biodiversity through activities that degrade the environment. Critically, entrepreneurship is increasingly being cited as a key sector that can bring about sustainable transformation in production and distribution. Ghana’s total entrepreneurial activity rate is estimated at 37%, with businesses operating unsustainably. Meanwhile, little has been explored empirically on the factors that influence businesses’ sensitivity to the environment in Ghana. Using the 2013 GEM data in estimating seven different logic regression models coupled with a qualitative analysis, this paper fills the gap by investigating how the demographic and entrepreneurial characteristics of entrepreneurs in Ghana influence their environmental consciousness. The empirical evidence suggests that education fosters environmental consciousness, while owner-manager and female entrepreneurs as well as rural locality entrepreneurs in Ghana tend to be more environmentally sensitive. The qualitative data also revealed general concerns for the environment as motivating factors for entrepreneurs to be more environmentally conscious. The findings therefore draw attention to the inadequate focus on green entrepreneurship in Ghana. Embarking on educational campaigns to promote the adherence to environmental regulations by all businesses, especially those in urban areas, could help build a robust eco-preneurship landscape in Ghana.
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