Media mix elements affecting brand equity: A study of the Indian passenger car market

Show other versions (1)

Bibliographic Details
Main Authors:	Tanmay Chattopadhyay, Rudrendu Narayan Dutta, Shradha Sivani
Format:	Article
Language:	English
Published:	Elsevier 2010-12-01
Series:	IIMB Management Review
Online Access:	http://www.sciencedirect.com/science/article/pii/S0970389610000790

Similar Items

Media mix elements affecting brand equity: A study of the Indian passenger car market
by: Tanmay Chattopadhyay, et al.
Published: (2010-12-01)

Measuring Brand Equity with Conjoint Analysis－A Case Study of the Passenger Car Rental and Transportation Industry
by: Chiao-Hsuan Yang, et al.
Published: (2017)

THE EFFECTS OF SELECTED MARKETING MIX ELEMENTS ON BRAND EQUITY
by: Chung-cheng Ho, et al.
Published: (2002)

An examination of selected retail mix elements and brand equity
by: Yu-Fung Huang, et al.
Published: (2008)

Which Elements Contribute More to the Brand Image－Take the Front View of Passenger Car as Example
by: Chen, Junpu, et al.
Published: (2013)

The Impact of Brand Elements Mix on Brand Equity Buildings of Online Auction Sites
by: Pey-yu Fang, et al.
Published: (2010)

Marketing Communication and Marketing Mix Elements on online brand Equity
by: Yen Hsiao, et al.
Published: (2011)

The Effects of Brand Elements on Brand Equity
by: Ching-Po Huang, et al.
Published: (2001)

The study of relationship between Perceived Marketing Mix Elements and Brand Equity
by: Cher-Lai Tan, et al.
Published: (2001)

The case of Geely acquiring Volvo Car : A study on low brand equity acquiring high brand equity
by: Zheng, Xiaoshu, et al.
Published: (2013)

Structural Relation Analysis of Marketing mix Elements and Brand Equity ∼The Application of LISREL∼
by: ShiaoPei Huang, et al.
Published: (2002)

The Study on The Determinant of Brand Equity for Taiwanese, American and Japanese cars
by: Han-Bin Cheng, et al.
Published: (1995)

The smoke emission properties of selected elements of passenger car interior design
by: Zubek Łukasz
Published: (2018-01-01)

The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity
by: Saeed Sehhat, et al.
Published: (2012-06-01)

Impact of Marketing Mix Elements on Brand Equity of Healthcare Equipment – A Case Study
by: Sagyan Sagarika Mohanty,
Published: (2015-12-01)

Alcohol Fuel in Passenger Car
by: Adam Polcar, et al.
Published: (2016-01-01)

Vibration issues in passenger car
by: Rafał BURDZIK, et al.
Published: (2014-09-01)

Building hisense brand equity through selected marketing programmes : a study on the relationship among brand equity, marketig mix elements and consumer response.
by: Li, Zhixiang.
Published: (2010)

Evaluation of Brand Equity for Automobile Car Industry: Perception of Customers in Karachi
by: Masood Hassan
Published: (2018-12-01)

Investigating the Influence of Service Quality and Customers Equity on Car Brand Loyalty
by: Kuan-jen Wang, et al.
Published: (2011)

A study of Front-Seat Passenger Counting in Passenger Car
by: Chi-Pin Chen, et al.
Published: (2000)

A STUDY ON THE RELATIONSHIPS AMONG MARKETING MIX ELEMENTS, BRAND EQUITY, AND CUSTOMER LIFETIME VALUE
by: Chun-chao Liao, et al.
Published: (2004)

How Policies Affect the Dissemination of Electric Passenger Cars Worldwide
by: Marina Siebenhofer, et al.
Published: (2021-04-01)

The Impact of Employer Brand Equity Elements on Consumer Attitude to Service Brand
by: Indrė Ščiukauskė
Published: (2021-06-01)

THE CONTROL MECHANISM OF PASSENGER CARS PARKS
by: O. O. Karas
Published: (2008-11-01)

Air quality inside passenger cars
by: Joanna Faber, et al.
Published: (2017-02-01)

PASSENGER CAR TRAVEL CHARACTERISTICS IN SINGAPORE
by: T.F. FWA
Published: (2007-01-01)

The U.S. passenger car industry in the 1980's
by: Yang, Ling
Published: (2008)

FACTORS ASSOCIATED WITH SAFETY OF PASSENGER CARS
by: Masayoshi TANISHITA, Dr.
Published: (2007-01-01)

Collaborative economy and technological innovation in urban passenger transport in passenger cars
by: Marc Tarrés Vives
Published: (2019-02-01)

THE SIZE OF PUBLIC PASSENGER TRANSPORT AND THE NUMBER OF PASSENGER CARS IN POLAND AND SLOVAKIA
by: Mirosław ŚMIESZEK, et al.
Published: (2013-11-01)

The Effect of Taiwanese Enterprises’ Brand Communication Elements on Consumer Brand Mindset and Brand Equity
by: Yu-Chen Lin, et al.
Published: (2019)

The Study of Relationship between Perceived Marketing Mix Elements and Brand Equity: A Product Involvement Perspective
by: Lin Ging-Yi, et al.
Published: (2003)

A mixed method study of airline brand equity
by: Nakaprasit, Ayudh
Published: (2013)

A mixed method study of airline brand equity
by: Nakaprasit, Ayudh
Published: (2012)

Impact of Country of Origin and Brand Image on Brand Equity through Marketing Mix
by: Bugrova-Anastasiya Igorevna, et al.
Published: (2012)

An Investigation of Airline Service Quality and Passenger Loyalty, with the Moderating Effect of Brand Equity: The Case of China Airlines
by: Yen, Chen-Wei, et al.
Published: (2019)

Cellular Automata Simulations and Analyses for Truck and Passenger Car Mixed Flow on Three-lane Highway
by: Yu-Ying Chu, et al.
Published: (2011)

Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar)
by: Seyid Abolghasem Mira, et al.
Published: (2013-01-01)

An Empirical Study on Pricing, Supply and Demand, and Brand Equity of Luxury Import Cars in Taiwan
by: Hung-Lung Huang, et al.
Published: (2003)

Cannot write session to /tmp/vufind_sessions/sess_5t6db6jd7jfp5ni7v5bj9jqdrl