Heritage, Governance and Marketization: a case-study from Wales

This paper seeks to uncover what the marketization of heritage means in practice. Ironically, both the sponsors and the critics of heritage may over-estimate how amenable it is to the ‘spirit of enterprise’ (whether loved or loathed). This is particularly the case with heritage visitor-sites which h...

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Main Author: Bella Dicks
Format: Article
Language:English
Published: University of Leicester 2003-01-01
Series:Museum & Society
Online Access:https://journals.le.ac.uk/ojs1/index.php/mas/article/view/12
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spelling doaj-3b646441d28f48189c5a4545d9b9fb702020-11-24T23:19:32ZengUniversity of LeicesterMuseum & Society1479-83602003-01-011130445Heritage, Governance and Marketization: a case-study from WalesBella DicksThis paper seeks to uncover what the marketization of heritage means in practice. Ironically, both the sponsors and the critics of heritage may over-estimate how amenable it is to the ‘spirit of enterprise’ (whether loved or loathed). This is particularly the case with heritage visitor-sites which have been set up with regeneration-targeted funding. Their planners and sponsors like to think of them as seed-beds for growing the green shoots of enterprise and economic development in the local sphere. This is in accordance with latter-day political doctrines of entrepreneurial governance and the selling of place (for both place-promotion and tourism). On the other side of the fence, their critics accuse them of selling out to the market, shoe-horning history into a standardized industry and turning local culture into a commodity. I shall argue that this picture is caricatured on both sides.https://journals.le.ac.uk/ojs1/index.php/mas/article/view/12
collection DOAJ
language English
format Article
sources DOAJ
author Bella Dicks
spellingShingle Bella Dicks
Heritage, Governance and Marketization: a case-study from Wales
Museum & Society
author_facet Bella Dicks
author_sort Bella Dicks
title Heritage, Governance and Marketization: a case-study from Wales
title_short Heritage, Governance and Marketization: a case-study from Wales
title_full Heritage, Governance and Marketization: a case-study from Wales
title_fullStr Heritage, Governance and Marketization: a case-study from Wales
title_full_unstemmed Heritage, Governance and Marketization: a case-study from Wales
title_sort heritage, governance and marketization: a case-study from wales
publisher University of Leicester
series Museum & Society
issn 1479-8360
publishDate 2003-01-01
description This paper seeks to uncover what the marketization of heritage means in practice. Ironically, both the sponsors and the critics of heritage may over-estimate how amenable it is to the ‘spirit of enterprise’ (whether loved or loathed). This is particularly the case with heritage visitor-sites which have been set up with regeneration-targeted funding. Their planners and sponsors like to think of them as seed-beds for growing the green shoots of enterprise and economic development in the local sphere. This is in accordance with latter-day political doctrines of entrepreneurial governance and the selling of place (for both place-promotion and tourism). On the other side of the fence, their critics accuse them of selling out to the market, shoe-horning history into a standardized industry and turning local culture into a commodity. I shall argue that this picture is caricatured on both sides.
url https://journals.le.ac.uk/ojs1/index.php/mas/article/view/12
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