Heritage, Governance and Marketization: a case-study from Wales
This paper seeks to uncover what the marketization of heritage means in practice. Ironically, both the sponsors and the critics of heritage may over-estimate how amenable it is to the ‘spirit of enterprise’ (whether loved or loathed). This is particularly the case with heritage visitor-sites which h...
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doaj-3b646441d28f48189c5a4545d9b9fb702020-11-24T23:19:32ZengUniversity of LeicesterMuseum & Society1479-83602003-01-011130445Heritage, Governance and Marketization: a case-study from WalesBella DicksThis paper seeks to uncover what the marketization of heritage means in practice. Ironically, both the sponsors and the critics of heritage may over-estimate how amenable it is to the ‘spirit of enterprise’ (whether loved or loathed). This is particularly the case with heritage visitor-sites which have been set up with regeneration-targeted funding. Their planners and sponsors like to think of them as seed-beds for growing the green shoots of enterprise and economic development in the local sphere. This is in accordance with latter-day political doctrines of entrepreneurial governance and the selling of place (for both place-promotion and tourism). On the other side of the fence, their critics accuse them of selling out to the market, shoe-horning history into a standardized industry and turning local culture into a commodity. I shall argue that this picture is caricatured on both sides.https://journals.le.ac.uk/ojs1/index.php/mas/article/view/12 |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Bella Dicks |
spellingShingle |
Bella Dicks Heritage, Governance and Marketization: a case-study from Wales Museum & Society |
author_facet |
Bella Dicks |
author_sort |
Bella Dicks |
title |
Heritage, Governance and Marketization: a case-study from Wales |
title_short |
Heritage, Governance and Marketization: a case-study from Wales |
title_full |
Heritage, Governance and Marketization: a case-study from Wales |
title_fullStr |
Heritage, Governance and Marketization: a case-study from Wales |
title_full_unstemmed |
Heritage, Governance and Marketization: a case-study from Wales |
title_sort |
heritage, governance and marketization: a case-study from wales |
publisher |
University of Leicester |
series |
Museum & Society |
issn |
1479-8360 |
publishDate |
2003-01-01 |
description |
This paper seeks to uncover what the marketization of heritage means in practice. Ironically, both the sponsors and the critics of heritage may over-estimate how amenable it is to the ‘spirit of enterprise’ (whether loved or loathed). This is particularly the case with heritage visitor-sites which have been set up with regeneration-targeted funding. Their planners and sponsors like to think of them as seed-beds for growing the green shoots of enterprise and economic development in the local sphere. This is in accordance with latter-day political doctrines of entrepreneurial governance and the selling of place (for both place-promotion and tourism). On the other side of the fence, their critics accuse them of selling out to the market, shoe-horning history into a standardized industry and turning local culture into a commodity. I shall argue that this picture is caricatured on both sides. |
url |
https://journals.le.ac.uk/ojs1/index.php/mas/article/view/12 |
work_keys_str_mv |
AT belladicks heritagegovernanceandmarketizationacasestudyfromwales |
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