Nomen est omen – Tourist image of the Balkans

Nomen est omen – Tourist image of the Balkans

The regime change, the South Slavic civil war, global recession and their political, economic and social consequences had a significant impact on the tourism market of South-east Europe and the Balkan region. Many potential visitors to the region were affected by their negative associations with pas...

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Bibliographic Details
Main Authors: Melanie Smith, Judit Sulyok, András Jancsik, László Puczkó, Kornélia Kiss, Ivett Sziva, Árpád Ferenc Papp-Váry, Gábor Michalkó
Format: Article
Language:English
Published: Research Centre for Astronomy and Earth Sciences, Hungarian Academy of Sciences 2018-06-01
Series:Hungarian Geographical Bulletin
Subjects:
Balkans
tourism
image
brand
TripAdvisor
customer-based
content analysis
Online Access:http://ojs3.mtak.hu/index.php/hungeobull/article/view/1092

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