Googling the US Electoral Cycle, 2004–2016: South African Insights
This article traces Google queries in South Africa over the 2004–2016 period for American presidential frontrunners, eventual winners and incumbents. Within-country differences are also noted in this regard; the data will be broken into geographical concentrations, with the magnitude of each America...
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2020-03-01
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doaj-3b2df8bc9fe1472c98c4da89cf1a21492021-05-08T12:20:31ZengUniversity of JohannesburgThe Thinker2075-24582616-907X2020-03-01835357Googling the US Electoral Cycle, 2004–2016: South African InsightsBhaso Ndzendze0https://orcid.org/0000-0003-4825-0837University of JohannesburgThis article traces Google queries in South Africa over the 2004–2016 period for American presidential frontrunners, eventual winners and incumbents. Within-country differences are also noted in this regard; the data will be broken into geographical concentrations, with the magnitude of each American candidate’s Google searches ranked by South African provinces. Simultaneous worldwide Google searches will be used as a control group for each search trend per candidate to note whether interest in each candidate was on par, below, or above the global average. Importantly, this is a generative study and as such no proposal of cause-and-effect relations is made in this article. Rather, findings will generate working hypotheses and areas for further study.https://journals.uj.ac.za/index.php/The_Thinker/article/view/230/185united statesus electionssouth africagoogle queries |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Bhaso Ndzendze |
spellingShingle |
Bhaso Ndzendze Googling the US Electoral Cycle, 2004–2016: South African Insights The Thinker united states us elections south africa google queries |
author_facet |
Bhaso Ndzendze |
author_sort |
Bhaso Ndzendze |
title |
Googling the US Electoral Cycle, 2004–2016: South African Insights |
title_short |
Googling the US Electoral Cycle, 2004–2016: South African Insights |
title_full |
Googling the US Electoral Cycle, 2004–2016: South African Insights |
title_fullStr |
Googling the US Electoral Cycle, 2004–2016: South African Insights |
title_full_unstemmed |
Googling the US Electoral Cycle, 2004–2016: South African Insights |
title_sort |
googling the us electoral cycle, 2004–2016: south african insights |
publisher |
University of Johannesburg |
series |
The Thinker |
issn |
2075-2458 2616-907X |
publishDate |
2020-03-01 |
description |
This article traces Google queries in South Africa over the 2004–2016 period for American presidential frontrunners, eventual winners and incumbents. Within-country differences are also noted in this regard; the data will be broken into geographical concentrations, with the magnitude of each American candidate’s Google searches ranked by South African provinces. Simultaneous worldwide Google searches will be used as a control group for each search trend per candidate to note whether interest in each candidate was on par, below, or above the global average. Importantly, this is a generative study and as such no proposal of cause-and-effect relations is made in this article. Rather, findings will generate working hypotheses and areas for further study. |
topic |
united states us elections south africa google queries |
url |
https://journals.uj.ac.za/index.php/The_Thinker/article/view/230/185 |
work_keys_str_mv |
AT bhasondzendze googlingtheuselectoralcycle20042016southafricaninsights |
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