Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands

Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands

This study explores the potential contribution to economic and cultural sustainability of fostering wine tourism activity in a Mediterranean mature mass tourism destination like the Balearic Islands. A causal model was designed linking winery visitors’ satisfaction with both the local wines and the...

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Bibliographic Details
Main Authors: Antoni Serra-Cantallops, José Ramón-Cardona, Margarita Vachiano
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sustainability
Subjects:
wine tourism
Balearic Islands
tourist destination image
sustainability
purchase intentions
Online Access:https://www.mdpi.com/2071-1050/13/5/2481

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