Purchase Intention of Foreign Products

The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagong....

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Main Authors: Ahasanul Haque, Naila Anwar, Farzana Yasmin, Abdullah Sarwar, Zariyah Ibrahim, Abdul Momen
Format: Article
Language:English
Published: SAGE Publishing 2015-06-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244015592680
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spelling doaj-3aed4057e7f344249f51cb69a1fa53cb2020-11-25T03:06:42ZengSAGE PublishingSAGE Open2158-24402015-06-01510.1177/215824401559268010.1177_2158244015592680Purchase Intention of Foreign ProductsAhasanul Haque0Naila Anwar1Farzana Yasmin2Abdullah Sarwar3Zariyah Ibrahim4Abdul Momen5International Islamic University Malaysia, Kuala Lumpur, MalaysiaInternational Islamic University Malaysia, Kuala Lumpur, MalaysiaManagement and Science University Malaysia, Shah Alam, MalaysiaMultimedia University, Cyberjaya, MalaysiaInternational Islamic University Malaysia, Kuala Lumpur, MalaysiaInternational Islamic University Malaysia, Kuala Lumpur, MalaysiaThe current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagong. At the initial stage, statistical analyses, particularly descriptive analysis as well as exploratory factor analysis, were conducted using SPSS, after which structural equation modeling was run by using AMOS. The findings have established that brand image and quality of foreign products carry significant positive influence on purchase intention of foreign products. However, religiosity leaves a significant negative effect on the purchase intention of foreign products. Furthermore, findings have also revealed that the image of the country of origin carries a significant positive effect on brand image but ethnocentrism carries a significant negative effect on perceptions about the quality of foreign products in their purchase intention. The major contribution of the current study is that it focuses on Bangladesh, as there is a vacuum in contemporary literature on this topic in the context of Bangladeshi consumers. The findings derived from the study could facilitate marketers in the creation of effective marketing strategies and at the same time are also valuable for academicians as well as consumers at large.https://doi.org/10.1177/2158244015592680
collection DOAJ
language English
format Article
sources DOAJ
author Ahasanul Haque
Naila Anwar
Farzana Yasmin
Abdullah Sarwar
Zariyah Ibrahim
Abdul Momen
spellingShingle Ahasanul Haque
Naila Anwar
Farzana Yasmin
Abdullah Sarwar
Zariyah Ibrahim
Abdul Momen
Purchase Intention of Foreign Products
SAGE Open
author_facet Ahasanul Haque
Naila Anwar
Farzana Yasmin
Abdullah Sarwar
Zariyah Ibrahim
Abdul Momen
author_sort Ahasanul Haque
title Purchase Intention of Foreign Products
title_short Purchase Intention of Foreign Products
title_full Purchase Intention of Foreign Products
title_fullStr Purchase Intention of Foreign Products
title_full_unstemmed Purchase Intention of Foreign Products
title_sort purchase intention of foreign products
publisher SAGE Publishing
series SAGE Open
issn 2158-2440
publishDate 2015-06-01
description The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagong. At the initial stage, statistical analyses, particularly descriptive analysis as well as exploratory factor analysis, were conducted using SPSS, after which structural equation modeling was run by using AMOS. The findings have established that brand image and quality of foreign products carry significant positive influence on purchase intention of foreign products. However, religiosity leaves a significant negative effect on the purchase intention of foreign products. Furthermore, findings have also revealed that the image of the country of origin carries a significant positive effect on brand image but ethnocentrism carries a significant negative effect on perceptions about the quality of foreign products in their purchase intention. The major contribution of the current study is that it focuses on Bangladesh, as there is a vacuum in contemporary literature on this topic in the context of Bangladeshi consumers. The findings derived from the study could facilitate marketers in the creation of effective marketing strategies and at the same time are also valuable for academicians as well as consumers at large.
url https://doi.org/10.1177/2158244015592680
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