Tegnlæsning - Tegngivning. Bemærkninger om semiologi og markedsføring

Tegnlæsning - Tegngivning. Bemærkninger om semiologi og markedsføring

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Med udgangspunkt i et konkret eksempel fra den virkelige verden - en politirazzia - viser Peter Larsen, hvordan de denotative og konnotative niveauer bruges i tegngivningne som led i en markedsføring, og hvorfor tegnlæsningne har brug for semiologien. Hvis den skal nå bag om over- fladen til...

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Bibliographic Details
Main Author:	Peter Larsen
Format:	Article
Language:	Danish
Published:	Sammenslutningen af Medieforskere i Danmark (SMID) 1989-08-01
Series:	MedieKultur: Journal of Media and Communication Research
Online Access:	http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/804

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