Hotel sector and internet use in Chile: an exploratory study
Undoubtedly the use of the Internet offers important benefits for the hotel industry as well as a decision-making tool for tourists in their trips. Consequently, the aim of this study is to explore the virtual commercial communication of the hotel industry in Chile, analyzing its main digital activi...
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| Format: | Article |
| Language: | English |
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Universidad de Concepción
2018-07-01
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| Series: | RAN |
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| Online Access: | http://ran.udec.cl/ojs/index.php/ran/article/view/57 |