| Summary: | The management sciences offer mainly linear solutions to an environment that is becoming increasingly
complex. This is aggravated by the need for innovation outcomes. Formulating and implementing
strategy is therefore far more complicated. Since developing economies face far less stable
environments, businesses operating in these domains are more accustomed (even adept) to deal with
complexity. This article compares the deployment of complexity in strategy to achieve innovation in either
a developing or a developed economy setting. From interviews conducted with selected CEOs from both
economies, it was found that the businesses in the developing economies include complexity factors in
their strategies whereas those in developed economies focus on operational excellence and not on
complexity. Therefore, at this point, businesses in developed economies may want to explore the
strategies adopted by those in developing economies to accommodate diversity and the dynamic
environment that require innovations.
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