Sustainable potentials and Limitations of Using Media Façades in Egypt

Sustainable potentials and Limitations of Using Media Façades in Egypt

Media Façade is expressed in many cities by providing new attractive city images. The term „Media Façade‟ is a façade that is functionally and aesthetically specific and thus it represents the integration of architecture, technology. This integration is applied to represent new form of modern art an...

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Bibliographic Details
Main Authors: Iman O. Gawad, Houssameldeen Bahgat, Rana Osama Mohamed
Format: Article
Language:English
Published: IEREK Press 2019-05-01
Series:ARCHive-SR
Subjects:
mediafacade
urban screens
digital screens
social impacts
cultural impact
environmental impacts
sustainability
Online Access:https://press.ierek.com/index.php/ARChive/article/view/530
id doaj-3a950d0e398248ba9f5d93595c727ca3
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spelling doaj-3a950d0e398248ba9f5d93595c727ca32021-07-25T07:40:50ZengIEREK PressARCHive-SR2537-01542537-01622019-05-01339911010.21625/archive.v3i3.530350Sustainable potentials and Limitations of Using Media Façades in EgyptIman O. Gawad0Houssameldeen Bahgat1Rana Osama Mohamed2Associate Professor of Architecture,Faculty of Fine Arts, Helwan University, Cairo, EgyptAssistant Professor of Architecture, Higher Intitute of Engineering, Cairo, EgyptTeaching Assistant of Architecture,Higher Intitute of Engineering , Cairo, EgyptMedia Façade is expressed in many cities by providing new attractive city images. The term „Media Façade‟ is a façade that is functionally and aesthetically specific and thus it represents the integration of architecture, technology. This integration is applied to represent new form of modern art and communication (Haeusler et al., 2012). Implementing new technology such as " Media Façade "following the purpose of fashion trend or adding new stylistic feature without being well studied will cause a massive impact on architecture. This technology " Media Façade " started to be used in Egypt in various buildings with different functions. This paper will firstly illustrate what is Media Façade then state the social, cultural and environmental impacts of these techniques by analyzing local examples using SWOT analysis.https://press.ierek.com/index.php/ARChive/article/view/530mediafacadeurban screensdigital screenssocial impactscultural impactenvironmental impactssustainability
collection DOAJ
language English
format Article
sources DOAJ
author Iman O. Gawad
Houssameldeen Bahgat
Rana Osama Mohamed
spellingShingle Iman O. Gawad
Houssameldeen Bahgat
Rana Osama Mohamed
Sustainable potentials and Limitations of Using Media Façades in Egypt
ARCHive-SR
mediafacade
urban screens
digital screens
social impacts
cultural impact
environmental impacts
sustainability
author_facet Iman O. Gawad
Houssameldeen Bahgat
Rana Osama Mohamed
author_sort Iman O. Gawad
title Sustainable potentials and Limitations of Using Media Façades in Egypt
title_short Sustainable potentials and Limitations of Using Media Façades in Egypt
title_full Sustainable potentials and Limitations of Using Media Façades in Egypt
title_fullStr Sustainable potentials and Limitations of Using Media Façades in Egypt
title_full_unstemmed Sustainable potentials and Limitations of Using Media Façades in Egypt
title_sort sustainable potentials and limitations of using media façades in egypt
publisher IEREK Press
series ARCHive-SR
issn 2537-0154
2537-0162
publishDate 2019-05-01
description Media Façade is expressed in many cities by providing new attractive city images. The term „Media Façade‟ is a façade that is functionally and aesthetically specific and thus it represents the integration of architecture, technology. This integration is applied to represent new form of modern art and communication (Haeusler et al., 2012). Implementing new technology such as " Media Façade "following the purpose of fashion trend or adding new stylistic feature without being well studied will cause a massive impact on architecture. This technology " Media Façade " started to be used in Egypt in various buildings with different functions. This paper will firstly illustrate what is Media Façade then state the social, cultural and environmental impacts of these techniques by analyzing local examples using SWOT analysis.
topic mediafacade
urban screens
digital screens
social impacts
cultural impact
environmental impacts
sustainability
url https://press.ierek.com/index.php/ARChive/article/view/530
work_keys_str_mv AT imanogawad sustainablepotentialsandlimitationsofusingmediafacadesinegypt
AT houssameldeenbahgat sustainablepotentialsandlimitationsofusingmediafacadesinegypt
AT ranaosamamohamed sustainablepotentialsandlimitationsofusingmediafacadesinegypt
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