Determinants of field salespersons’ sales performance in deposit money banks: Does organizational commitment mediate?

Determinants of field salespersons’ sales performance in deposit money banks: Does organizational commitment mediate?

Field salespersons’ disengagement in deposit money banks (DMB) in Sub-Saharan Africa (SSA) has maintained an upward trajectory. Failures in sales target delivery mostly take the blame. Despite the obvious implications of non-target delivery for DMBs’ financial health, there is under-reportage culmin...

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Bibliographic Details
Main Authors: Edwin Chukwuemeka Idoko, Gerald Nwora Nebo, Stephen Ikechukwu Ukenna
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2020-12-01
Series:Banks and Bank Systems
Subjects:
antecedents
bank customers
deposits mobilization
mediator
Nigeria
structural equation modeling
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14527/BBS_2020_04_Idoko.pdf

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