The consequences to browse in spanish vs. english when developing loyalty towards a tourist destination on internet

The consequences to browse in spanish vs. english when developing loyalty towards a tourist destination on internet

This work analyzes whether the cultural values of a language influence when processing information from a website and its effect on the perceived risk online, on the development of positive attitudes toward a Web site and loyalties on the service offered therein. We propose an information-processing...

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Bibliographic Details
Main Authors: Juan Miguel Alcántara Pilar, Salvador del Barrio García
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2017-01-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
language
perceived risk
loyalty
tourism
cross-cultural study
culture
Online Access:http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2017&vol=17&num=1&o=3

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