Research on the impact of artificial intelligence on the business model of an organization

• Main Authors: A. A. Dashkov, Yu. O. Nesterova
• Format: Article
• Language: Russian
• Published: State University of Management 2021-03-01
• Series: E-Management
• Subjects: artificial intelligence; business model; business processes; chat bot; digital transformation; digitalization; interaction with customers; value proposition
• Online Access: https://e-management.guu.ru/jour/article/view/126

The digital transformation of our world and the inevitable interaction between people, digital technologies and physical assets create a rapidly changing and complex environment that requires organizations to be more flexible, better fit and ready to accept new ways of working. Businesses are coming to realize the need for change to operate successfully in the digital age. In the period of global digitalization, information and communication technologies are one of the most important aspects of existence for a business, which makes it more efficient, efficient and allows you to respond quickly to a rapidly changing external environment, as well as customer needs. At the moment, there is a high interest in the possibilities of artificial intelligence for use in business tasks in the world, as there are already examples of successful implementation, when Artificial Intelligence and machine learning radically change the way they work and increase the profit of organizations in different countries.The purpose of this study is to consider how artificial intelligence affects the value proposition and how the elements of the business model change when using this technology. The paper gives the existing examples of the use of technology, the consequences of its application and the emerging prospects for the use of Artificial Intelligence as one of the advanced technologies of digital transformation.