Pelaksanaan Bauran Promosi pada Produk Beras untuk Meningkatkan Omzet Penjualan (Studi Pada PT. Nazar Bahana Persada)

Rice is the main food for the population of Indonesia. Many types of rice products have been marketed. The more diverse rice products are, the more promotion is needed to inform the advantages of a rice product compared to others. PT. Nazar Bahana Persada is one of the companies that produce rice pr...

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Bibliographic Details
Main Authors: Merita Bernik, Mochammad Bima Ramadhan
Format: Article
Language:English
Published: Universitas Airlangga 2018-12-01
Series:Jurnal Manajemen Teori dan Terapan
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/9962