Competitive Strategies in the Luxury Sector: a Qualitative Comparative Analysis on the Fashion Industry
Despite the difficult economic period, companies in luxury sector are showing better results than those in the consumer products market. The objective of this paper is to analyse the competitive strategies in the luxury sector and in particular, in the personal luxury. To this end, we have chosen to...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2017-07-01
|
| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2017_2/AngioniDonini.pdf |