Comparative analysis of brand management strategies

The article considers the process of branding as a means of self-promotion and personal expression. When conducting the study, the authors used the theory of consumer behavior of A. Maslow as a methodological basis, as well as the visual structures of the personality of Z. Freud, K. Jung. The aim of...

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Bibliographic Details
Main Authors: Y. B. Kostrova, Y. O. Lyashchuk, L. V. Cherkashina, O. Y. Shibarshina
Format: Article
Language:Russian
Published: Voronezh state university of engineering technologies 2021-06-01
Series:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
Subjects:
Online Access:https://www.vestnik-vsuet.ru/vguit/article/view/2683