Analysis of consumer preferences focused on food additives

• Main Authors: Dagmar Kozelová, Martina Fikselová, Simona Dodoková, Ladislav Mura, Andrea Mendelová, Vladimír Vietoris
• Format: Article
• Language: English
• Published: Mendel University Press 2012-01-01
• Series: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
• Subjects: consumer; additives; application of additives
• Online Access: https://acta.mendelu.cz/60/6/0197/

This paper is aimed to evaluate the role of additives in food production and to identify how these additives are known and used by consumers in their households. The questionnaire technique was used, the research involved 220 respondents. It was found that the respondents are perceptive to adding of additives into food. Cluster analysis confirmed that the majority of respondents is about the incidence of food additives only partially informed, although 87% of respondents knew what the (E) letter of additive means. The correct answers for each question depended on the age and education of respondents and were not dependent on gender of respondents. We recommend to enhance public knowledge about nutrition, diet and food composition, functions, benefits and safety of food additives.