Consumers can learn and can forget – Modeling the dynamic decision procedure when watching TV
Facing the challenge of attracting consumers and winning market share under the proliferation of TV stations and channels, the traditional TV stations often make some marketing strategies. However, how to evaluate the effectiveness of different strategies and select the best one is a key issue. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co., Ltd.
2020-06-01
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| Series: | Journal of Management Science and Engineering |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2096232020300263 |