Technical use stated preference: a study in residential sector for college students
In a dynamic and competitive market for a product or service to be chosen, it is very important to understand the needs of consumers. Some market research techniques are recommended to investigate consumer preferences. This paper reports on research of declared preference, with specific application...
Main Authors: | Cláudio Sonaglio Albano, Marcelo Xavier Guterres, Thaisa Moreira |
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Format: | Article |
Language: | English |
Published: |
Universidade Estadual Paulista
2018-06-01
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Series: | GEPROS: Gestão da Produção, Operações e Sistemas |
Subjects: | |
Online Access: | http://revista.feb.unesp.br/index.php/gepros/article/view/1860 |
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