The PR Pyramid: Social media and the new role of Public Relations in organizations / A Pirâmide das RP: Os media sociais e o papel das Relações Públicas nas organizações

The PR Pyramid: Social media and the new role of Public Relations in organizations / A Pirâmide das RP: Os media sociais e o papel das Relações Públicas nas organizações

This paper explores the relationship between social media as tools used by public relations professionals and as part of the daily lives of organizations’ stakeholders, identifying emergent practices in public relations and confronting new perspectives, both professionaland academic, on public relat...

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Bibliographic Details
Main Authors: José Gabriel Andrade, Patricia Dias, Manuel José Damásio
Format: Article
Language:English
Published: IIPR 2012-12-01
Series:Revista Internacional de Relaciones Públicas
Subjects:
Public Relations
Social Media
Organizational Communication
Integrated Communication
Relações Públicas
Media Sociais
Comunicação Organizacional
Comunicação Integrada
Online Access:http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/120/86

Internet

http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/120/86

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