The Online Marketing Research on the Factors of Competitiveness of Enterprises in the Computer Accessory Market

The article is aimed at identifyng the factors of competitiveness of enterprises in the market for computer accessories (on the example of the «ZONA51» store) and suggesting certain actions as to creating and strengthening competitive advantages. The main competitors of the enterprise, which offer c...

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Bibliographic Details
Main Authors: Yashkina Oksana I., Melnyk Anatolii V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2017-04-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/export_pdf/business-inform-2017-4_0-pages-417_421.pdf