Media and their world views. The meaning anchored in dialogic discursive strategies

• Main Author: Mirta Clara Echevarría, Ph.D.
• Format: Article
• Language: English
• Published: Universidad de La Laguna 2011-01-01
• Series: Revista Latina de Comunicación Social
• Subjects: dialogism; intertextuality; irony; parody; satire; social assessments.
• Online Access: http://www.revistalatinacs.org/11/art/935_Argentina/14_MirtaEN.html

This work addresses, conceptually and analytically, the discursive strategies that are based on intertextuality and interdiscursivity (parody, satire, irony and others), in order to gain a better understanding of their meaning. This meaning, which is reflected on significant elements –located, in a first-level, as “texts” (Verón)- is affected by the conditions of production, circulation, reproduction and recognition. The analysis shows how certain digital publications in Argentina set a reading contract through the construction of author and reader images; how they absorb and transform socio-historical situations, and how, at the same time, re(produce) assessments which can become part of the social imaginary. Communication, being a culturally configured process, sets in motion a complex exchange of relationships, differentiations, and combinations of what is said and what is not said. The methodological approach of this article is eclectic and adapts methodologies used in discourse analysis, semiotics, sociology of literature, and literary theory.