The Influence of Information Technology on Marketing Performances of Tourist Agencies

The implementation of information technology in tourism brings numerous advantages for all participants in the chain of the tourism offer. Traditional tourist agencies also orient themselves towards online business doing via the Internet. On the other hand, the Internet has an influence on the reduc...

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Bibliographic Details
Main Author: Katarina Borisavljevic
Format: Article
Language:English
Published: University of Kragujevac 2016-12-01
Series:Economic Horizons
Subjects:
Online Access:http://www.horizonti.ekfak.kg.ac.rs/sites/default/files/Casopis/2016_3/EN/Katarina_Borisavljevic_EN.pdf