Leisure lifestyles of childless couples vs. Full nest

• Main Authors: Sandra María Gallego Martelo, Lina María Ceballos, Maria Claudia Mejia-Gil
• Format: Article
• Language: English
• Published: Universidad de Chile 2020-05-01
• Series: Estudios de Administración
• Online Access: https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56971

Despite multiple studies related to lifestyles and family life cycle, few academics have concentrated on leisure topics in emerging countries, such as Colombia. This qualitative study was conducted via 16 in-depth interviews and a total of 32 participants to explore lifestyles in terms of leisure among couples by their family life cycle, specifically couples starting a life together (couples without children) and those who are already in the stage of raising young children (full nest). Literature indicates that lifestyles and leisure are directly related to the economic situation; therefore, this study focuses on participants with greater economic income, which is represented by individuals from the upper-middle and upper strata (5 and 6) in the city of Medellín, Colombia (South America). Findings reveal similar lifestyles in terms of leisure in both types of couples. However, the availability of time, frequency, and type of products or services in which these couples invest their time and money present some differences, especially due to children. This study can be useful to marketing managers whose target market is related to homes in family formation.