STUDY ON THE SERVICE QUALITY E-RETAILING VARIABLES AFFECTING BRAND LOYALTY
Purpose. The study aims to study four attributes of the electronic retailing service quality [website design, reliability/fulfillment, security/privacy and customer service] based on the implications each one of them has towards brand loyalty [being measured through intentions to repurchase from the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Juraj Dobrila University of Pula
2018-01-01
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| Series: | Review of Innovation and Competitiveness |
| Online Access: | http://hrcak.srce.hr/file/315908 |