Is Cultural Environment a Determinant of Perceived Corporate Reputation?
Purpose – The purpose of this study is to determine the factors that consumers prioritize in the formation process of the organizational reputation perception and to determine the superiority of these factors to each other. Within this context, this study aims to bring a new and a cross-cultural pe...
Main Authors: | Volkan Yüncü, Celil Koparal |
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Format: | Article |
Language: | English |
Published: |
Isarder
2021-06-01
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Series: | İşletme Araştırmaları Dergisi |
Subjects: | |
Online Access: | https://isarder.org/index.php/isarder/article/view/814 |
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